← All engagements
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
A segmentation framework grounded in giving behavior, motivation, and long-term engagement.
An international humanitarian nonprofit
The question
Broad donor personas obscured meaningful differences in retention, motivation, and communication preferences.
Our approach
We combined giving histories with structured donor research to distinguish durable segments from short-lived campaign effects.
Methods
- Method
- Donor survey
- Method
- Behavioral clustering
- Method
- Lifetime value framework
- Method
- Message testing
Outcome
The organization gained a practical segmentation and communication priorities tied to donor needs rather than assumptions.