Insights.
Ideas from the intersection of market research, quantitative analysis, and consequential decisions.
Why TAM estimates fail in due diligence
The error is often not arithmetic. It is the market definition that came before it.
Deposit pricing after the rate cycle
Why the next deposit decision requires more than a competitor-rate comparison.
Measuring donor lifetime value responsibly
The useful question is not just what a donor gave, but what sustains the relationship.
Islamic finance: the under-researched growth market
Product demand depends on trust, comprehension, and context as much as the headline proposition.
What mathematicians bring to market research
A model is most useful when its assumptions can be challenged.
Conjoint research is only as good as its design
Preference models reveal trade-offs only when the choices resemble real decisions.
When alternative data adds value—and when it does not
New data sources are valuable only when they improve the question at hand.
The difference between impact and activity
Counting participation is important. Understanding what changed because of a program is harder.