Sectors.
We specialize where evidence has consequences: investment decisions, financial relationships, banking strategy, and social impact.
Private Equity
Underwrite the market, not the narrative.
We help investors distinguish an attractive story from an investable opportunity. Research spans the deal lifecycle—from the first scan to the exit process.
The questions clients bring us
- Is the addressable market as large and accessible as the thesis assumes?
- What drives customer choice, retention, and switching?
- Which levers could unlock growth after close?
How we help.
- Pre-deal market scans and thesis formation
- Commercial due diligence and market validation
- Bottom-up market sizing and TAM
- Customer reference and churn research
- 100-day plans and portfolio value creation
- Pricing and share-of-wallet opportunity
- Competitive positioning and exit readiness
- Typical deliverables
- Investment-committee-ready market assessment; demand model and sensitivity cases; customer and competitor evidence; value-creation priorities and decision memo.
- Methods
- Expert and customer interviews, survey research, bottom-up modeling, conjoint, competitive intelligence, and scenario analysis.
- Typical timelines
- Focused scans: 1–3 weeks. Full commercial diligence: typically 3–6 weeks. Value-creation work: scoped to the operating mandate.
For a mid-market fund evaluating a fragmented services business, we rebuilt the addressable market by geography and buying occasion, clarifying where growth assumptions were strongest—and where they were not.
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Testing a healthcare-services acquisition thesis ↗Financial Firms
Understand the investors and institutions behind the flows.
Asset managers, wealth platforms, insurers, and fintech firms face markets shaped by trust, distribution, changing expectations, and fast-moving competition.
The questions clients bring us
- What do advisors and end clients actually value?
- Where is distribution constrained—and where can it expand?
- Which customers are likely to stay, switch, or adopt?
How we help.
- Investor and advisor segmentation
- Asset-management distribution research
- Wealth product positioning and concept testing
- Insurance customer retention research
- Fintech market entry and adoption modeling
- Brand and NPS tracking
- Pricing and willingness-to-pay research
- Typical deliverables
- Market-opportunity map; customer and advisor segments; product-positioning guidance; distribution priorities; tracking dashboards and executive readout.
- Methods
- Advisor interviews, customer surveys, behavioral clustering, choice experiments, text analytics, and market decomposition.
- Typical timelines
- Rapid opportunity assessments: 2–4 weeks. Multi-market segmentation or tracking programs: typically 6–12 weeks.
For an independent asset manager, we tested advisor needs and channel barriers before launch, identifying where its proposition offered meaningful differentiation.
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Banks
Better evidence for the balance sheet and the customer.
We work across retail, commercial, and Islamic banking to connect customer behavior with product, pricing, and network decisions.
The questions clients bring us
- Which deposits are truly rate-sensitive?
- Why are customers leaving—and which relationships are at risk?
- Where should physical and digital distribution evolve?
How we help.
- Deposit pricing and elasticity research
- Customer attrition and retention diagnostics
- Branch network optimization
- Product-market fit and concept testing
- Shariah-compliant product research
- Commercial banking customer intelligence
- Customer experience and NPS tracking
- Typical deliverables
- Segment-level pricing scenarios; attrition-driver map; branch catchment assessment; product design recommendations; risk and sensitivity briefing.
- Methods
- Econometric modeling, transaction and cohort analysis, customer surveys, discrete choice, geospatial analysis, and qualitative interviews.
- Typical timelines
- Targeted pricing or product studies: 3–6 weeks. Network and customer intelligence programs: typically 6–12 weeks.
For a Gulf-based Islamic bank, we tested a Shariah-compliant concept beyond stated interest, revealing which product trade-offs mattered to distinct customer groups.
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Rethinking deposit strategy and product demand ↗Nonprofits & Foundations
Measure what matters to the people behind the mission.
The social sector deserves research that is both analytically rigorous and attentive to people, context, and ethical consequences.
The questions clients bring us
- Which donors are engaged, and why?
- What needs do beneficiaries say remain unmet?
- Can observed outcomes be credibly linked to a program?
How we help.
- Donor segmentation and retention research
- Program impact measurement and evaluation design
- Fundraising strategy research
- Beneficiary needs assessment
- Campaign and message testing
- Theory-of-change development
- Survey design for hard-to-reach groups
- Typical deliverables
- Donor and beneficiary segments; evaluation framework; evidence-based fundraising priorities; program learning agenda; board-ready findings.
- Methods
- Accessible surveys, interviews, cohort analysis, causal-inference design, clustering, qualitative coding, and mixed-method evaluation.
- Typical timelines
- Focused needs or donor studies: 4–8 weeks. Program evaluation designs and longitudinal work: typically 8–16 weeks or longer.
For an international humanitarian nonprofit, we integrated giving history and donor research to replace broad personas with actionable relationship segments.
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Understanding recurring donor growth ↗