← All engagements
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
Testing customer demand, comprehension, and trade-offs before launch.
A Gulf-based Islamic bank
The question
The proposed offer addressed a plausible need, but early enthusiasm did not establish willingness to adopt or acceptable product trade-offs.
Our approach
We explored decision criteria through qualitative research, then quantified preference across carefully designed product attributes.
Methods
- Method
- Customer interviews
- Method
- Discrete choice research
- Method
- Concept testing
- Method
- Segment analysis
Outcome
Product teams received a prioritized set of design choices and a more grounded view of potential demand.