Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
A differentiated view of deposit price sensitivity, customer attrition, and Shariah-compliant product demand.
A regional bank
The question
Where should the bank compete on deposit pricing, and which customers would consider a new Shariah-compliant offer?
Context
A regional bank faced changing deposit behavior and interest in a Shariah-compliant product. Aggregate rates and balances obscured who was likely to leave, while stated product interest could not explain real trade-offs. Leaders also needed to understand when customers preferred a branch relationship over a digital journey.
Our approach
- Frame
- Define pricing, retention, product, and channel decisions and the segments each affects.
- Collect
- Review account and transaction histories; interview customers and field a carefully worded choice study.
- Analyze
- Estimate price elasticity and attrition drivers; model product trade-offs and branch-versus-digital preference.
- Validate
- Back-test behavioral patterns, inspect survey comprehension, and stress-test adoption scenarios.
- Advise
- Provide segment-level pricing guardrails, product design priorities, and channel decisions for leadership.
Methods
- Behavioral evidence
- Deposit cohorts · Transaction analysis · Attrition modeling
- Customer research
- Qualitative interviews · Conjoint for new products
- Decision models
- Price elasticity · Channel preference · Scenario testing
What the client received
- Deposit pricing and retention framework
- Shariah-compliant product concept priorities
- Branch-versus-digital segment findings
- Leadership readout and scenario model
Outcome
The bank could distinguish relationships requiring a rate response from those better served through product or service design, and decide which new-product assumptions needed further testing.
Team on the engagement
Research Director · Senior Economist · Senior Data Scientist · Senior Statistician / Survey Methodologist