← All engagements
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
A location-level perspective on changing customer use of physical banking.
A regional commercial bank
The question
Branch decisions were being evaluated largely on current transaction volume, overlooking local growth and relationship potential.
Our approach
We integrated local demographics, business density, travel patterns, and branch-level customer behavior.
Methods
- Method
- Geospatial analysis
- Method
- Catchment modeling
- Method
- Customer behavior analysis
- Method
- Scenario planning
Outcome
The bank could distinguish locations for investment, redesign, or further study with a consistent decision framework.