BLACK CAMEL®

Diagnosing attrition in insurance relationships

Separating price-driven churn from service and product-fit issues.

FINANCIAL FIRMS / ILLUSTRATIVE ENGAGEMENT
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Illustrative engagement · Financial Firms

Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.

Abstract

Separating price-driven churn from service and product-fit issues.

Fig. 1 — A visual study of evidence and uncertainty.

A multi-line insurance provider

The question

Renewal losses were rising, while aggregate satisfaction scores offered little explanation of who was leaving and why.

Our approach

We linked customer feedback to renewal cohorts and evaluated how service, claims experience, and price interacted.

Methods

Method
Voice-of-customer research
Method
Cohort analysis
Method
Driver modeling
Method
Text analytics

Outcome

The insurer identified distinct attrition pathways and could prioritize retention actions by segment.