← All engagements
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
A realistic demand view that accounted for eligibility, behavior, and distribution.
A financial technology investor
The question
Published market estimates described total users but not the reachable customers with a specific unmet need.
Our approach
We decomposed the addressable market into use cases, channel access, and adoption constraints.
Methods
- Method
- Market decomposition
- Method
- Secondary research
- Method
- Expert interviews
- Method
- Adoption modeling
Outcome
The investor gained a narrower, more actionable opportunity definition and a set of conditions to monitor.