← All engagements
Illustrative engagements are composite examples showing how we approach this type of work. They do not describe a specific client.
Abstract
Evidence on how customers valued service levels and where price changes carried risk.
A mid-market private equity portfolio company
The question
A uniform price increase risked losing customers whose value perceptions differed substantially across segments.
Our approach
We tested service bundles and price trade-offs with customers, then translated the findings into segment-level options.
Methods
- Method
- Conjoint analysis
- Method
- Willingness-to-pay research
- Method
- Customer segmentation
- Method
- Revenue simulation
Outcome
The operating team had a differentiated price architecture and clearer guardrails for implementation.